We all know how drastic is the effect of media on the masses.In the earlier days when media was in its adolescence its news used to be transparent,to the point and that which appealed the masses.In the modern era with great advent in the communication and the reach of media,the quality of news has diminished to a great extent.A new era has begun where emphasis is on "POPULAR NEWS" or the news which the masses would like to read.Whether it be TOI,The Hindustan Times or The Indian Express;all have been hit badly by this phenomenon.The contents of the newspapers now contain full bla-bla about film stars;their latest affairs,their attire and every other detail which would make them popular.Take for example the marriage of Abhishek bacchan and Aishwarya Rai;First page photographs and news about their attire and the function was all to be seen.I am not against such kind of news;I just want to say that there are many more important matters to be told to the people like the booming Indian economy,the rapid growth in the software sector etc.
Another drawback of today's media is its pessimistic attitude.The news of corruption of Indian society is shown on the first page using flashy titles whereas the success of the India's space endeavors are shown in the middle of the newspaper in a small column.As a result,this attitude is reflected in the people also.
Then comes the issue of aping western culture.Indian society is always compared to the western world.Little do they realize that Indian culture and society is contemporary in itself.
The quantity of news has also decreased thanks to the full page advertisements and promotions.It seems as if you are paying to read the advertisements and not the news.
The television media's effects are even more adverse.They not only show live coverage of the marriage of Abhi-Aish,they also call astrologers live to their studio to ask questions about the future of their marriage.This not only intrudes their personal lives but also shows how media is lost and is unable to find news in this ever changing world.
On a closing note I just want to say that the news agencies need to be more optimistic in their news and stop wasting time on politicians,movie actors and show us the real India,the common man.
2 comments:
a well-written article,however pros and cons of the media world still and will exists.....
really most hot topic that should be addressed but who will address this...no one because it's work of media.....nicely written bl0ogs but must be a bit more elloborative ......much more views and more clearer stand is expected from you....keep it up...
Post a Comment